Events are a great way of growing a business, whether it is to reach new clients, grow brand awareness or incentivise staff. Events are more than just an excuse to host a party; they can be fundamental in the process of meeting your business goals. The type of event a business should organise depends on the objectives set, below are our top 3 ways to grow your business through events.
1. Increase brand / product awareness
An experiential event can boost brand or product awareness, this can be a launch event for a new product or a brand activation for an existing product to reach new customers. Using a launch event to promote a new product or service can build excitement around the brand, can educate customers, increases press coverage and social media activity. We have worked with Camira Fabrics and Milliken to organise launch events to celebrate the opening of their new showrooms in London.
2. Engage new and existing customers
Hosting an event for your customers is an effective way of generating new sales and building relationships. The format of the event can vary depending on the company’s objectives; conferences can feature speakers that can discuss topics related to their field, they can provide an opportunity to showcase a new product or service and can be an opportunity for your customers to network. We work with Hansgrohe to organise their annual Retail Customer Event in London which showcases their recent products and shares insight into the UK Bathroom Market for 150 of their most valued customers.
3. Incentivise employees to increase productivity
Not all events are focused around customers, rewarding employees through staff conferences, dinners or team building days can increase employee satisfaction and productivity. Be creative with your event and think about what your objectives are; for example, to educate and engage employees, you could create an immersive learning experience through a ‘game show’ style conference. We recently worked with CarFinance247 on a mini conference to reveal their new brand to employees at Victoria Warehouse.