Last week was a busy week for Out There Events! With the recent re-development of the new Market Place Shopping Centre and the opening of The Light Cinema, we were tasked to help with the official opening event which spanned over three days. To coincide with The Light Cinema opening the client brief was to provide props & entertainment with a ‘Hollywood film’ theme for the Thursday evening VIP Film Premiere and promotional activity taking place on the Saturday and Sunday.
On Thursday evening the Market Place Shopping Centre was transformed for the VIP opening with an exclusive screening of Jack Reacher: Never Go Back. Themed entertainers and props were in place to set the scene including a giant popcorn balloon arch, giant film reels, giant gold award statues, James Bond characters, silent movie characters and Paparazzi Photographers to ‘pap’ the VIPs as they arrived on the red carpet. Over 500 people including the Mayor of Bolton, attended the glitzy evening to enjoy a champagne reception, live music and the screening.
The premiere, which was featured on the front page of the Bolton News, kicked off the start of the launch weekend which took place around the Market Place Shopping Centre and Victoria Square. There was a fantastic buzz around the town centre as weekend shoppers gathered to watch a short film on the giant outdoor screen outside the Town Hall & have their photo taken with the themed entertainers.
The three days of activity were a huge success with the client commenting ‘thanks to you for making the three days buzz – the props and characters were fabulous and suited the occasion perfectly. Service with a smile and together with the band on Thursday you helped create a great atmosphere so thanks for all your input’.
We loved working with on this creative brief to achieve the client’s objectives. To view the news story click on the link below.